Michael Pollan

From the writer of In Defense of Food (“Eat food. Not too much. Mostly plants.”) comes Food Rules: An Eater’s Manual.

An excerpt from his interview about Food Rules with the NY Times' Well Blog:

“Eat all the junk food you want as long as you cook it yourself.” That gets at a lot of our issues. I love French fries, and I also know if I ate French fries every day it would not be a good thing. One of our problems is that foods that are labor or money intensive have gotten very cheap and easy to procure. French fries are a great example. They are a tremendous pain to make. Wash the potatoes, fry potatoes, get rid of the oil, clean up the mess. If you made them yourself you’d have them about once a month, and that’s probably about right. The fact that labor has been removed from special occasion food has made us treat it as everyday food. One way to curb that and still enjoy those foods is to make them. Try to make your own Twinkie. I don’t even know if you can. I imagine it would be pretty difficult. How do you get the cream in there?"

Well what do you know, Fay and I (er okay, all Fay while I sat there) made and ate some cookies last night. Who knew she is just as impatient as me while baking!

Another great bit:

"Some of these rules require absolutely no explanation. “If it came from a plant, eat it. If it was made in a plant, don’t.” “It’s not food if it’s served through the window of your car.” “It’s not food if it’s called by the same name in every language.” Think Big Mac, Cheetos or Pringles. Another one I like, “The banquet is in the first bite.” Economists call this the law of diminishing marginal utility. When you realize the real pleasure in food comes in the first couple bites, and it diminishes thereafter, that’s a kind of reminder to focus on the experience, enjoy those first bites, and as you get into the 20th bite, you’re talking calories and not pleasure. I think there’s a lot of wisdom in that."

I agree. And I liked how he talked about diminishing marginal utility.