"Netflix for Haute Couture dresses," NYT reports.
The founders say that more than 20,000 women have signed up for the service, which has been shipping dresses for only a week. Bain Capital Ventures provided seed financing, which the company used to build its inventory of 160 styles.
...retail stores in major cities have offered dresses for rent for years. Rent the Runway is betting that its shop-by-Web convenience and the appeal of its top-quality fashions will persuade women across the country to rent a dress for a special occasion without trying it on beforehand.
Interesting funding choice by Bain Capital Ventures.
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Isn't this just like when they started that designer bag rental business so women could always be trendy?
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