Thursday, November 26, 2009

The Business of Lady Gaga

"She is directing every frame of her music and her life, imagining how clips will appear on YouTube and what people will tweet after she appears on the VMAs," says Dumenco in a Forbes article with the subtitle "Lady Gaga isn't the music industry's new Madonna. She's its new business model."

The woman is truly a genius in more ways than one. Here we have another celebrity hyperaware of the power of media and using it to consciously shape her image to her liking.

Although honestly, I think Gaga's a bit overexposed, what with taking on everything from guest appearances on Gossip Girl to collaborating on earphones with Dre and songs with Beyonce to helping launch whatever products in Singapore.

Nevertheless, I still do love her and also actually respect her much.

*
Mac's newest campaign, "From Our Lips," will launch in March and promote "MAC Viva Glam Gaga Lipstick," at $14. Proceeds to be donated to the MAC AIDS Fund.

*Note color of face v. hand
**Also, I am loving these sunglasses... where can I get these?

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