I think this study's researcher-developed instrument incorrectly defines the "popularity quotient" they base the entire premise of the study on; the authors ask members of a class of '57 former high schoolers to list their three best friends from high school and the authors then code the members who were listed the highest as the most popular. That's not how it worked back when I was in high school - those are just people with a lot of close friends, or rather, genuinely popular - and that was NOT the measure of popularity in my high school. How aboout yours?
http://nymag.com/news/intelligencer/56624/
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