2004

CSS

Looking through my iTunes, I realized that 2004-2005 was the year of the hipster ra-ra band. You know what I mean--The Go! Team, The Sounds, Shout Out Louds, CSS...

the sounds

They all have that childish, school sound that can be fun and pump you up, but at the same time it can be really annoying. Too much American Apparel.
I will admit to a huge Shout Out Louds phase sophomore year of high school (right during the OC years...TV shows just don't have the same soundtracks anymore).


The question here is why, during these years, this sound became so popular? What was the social context? Did we feel like we needed to revert back to a young, computery sound because, well, young adults at the time were living sheltered lives?

What do you think?

http://www.youtube.com/watch?v=iBpYLvmUhfU&feature=related
^the sounds
http://www.youtube.com/watch?v=vIhJC2-UNZA
^css
http://www.youtube.com/watch?v=gWHVQA26g94&feature=PlayList&p=963A2143FBCC3024&playnext=1&playnext_from=PL&index=7 ^the go! team
http://www.youtube.com/watch?v=VBFa-OaF7KE
^shout out louds