H&M's eco-friendly spring Garden Collection is now in stores, and judging by the press release, the entire collection is softer than the hard-edged, big-city collections I've seen in the past, but still very on trend. Recipe for success??
Wow, I've never before wanted to go to the mall specifically to check out H&M clothes in person... I'll go look tomorrow and I'll report back as to if I buy anything.
Some pre-view faves, in order of most favorite-est to least favorite-est of favorites:
The red one is also available in paper white. I love white/cream/pale colored dresses, if you haven't already guessed.
The designers are doing AMAZINGLY this season. Love the juxtaposed structure and exoticism. So clever. JPG is a freaking genius. Check out the slideshow here.